Everyday with Samsung in Iran

Alireza Bahrami/Iranian Journalist

Editor-in-chief of  ISNA (Iranian Students’ News Agency)

“Samsung” has become a part of Iranian culture while an issue, which did not exist in the history of a nation, needs some factors to be a part of that culture.

The presence of this brand is undeniable among Iranian people and it has become a part of Iranian life at least for three reasons:

1. It’ s been a long time Iranian people are familiar with Samsung brand, whether at the time when the name was written on signs in its traditional form besides the other names which no more exist, or even now that there is a slight change in the font of the letter “A”.

“Jomhoori Islami” street (which is translated the Islamic Republic in English) is a place that you can see and hear a lot about Samsung. Notifying the English translation of Jomhoori Islami street! “Islamic Republic”! Samsung has entered the Islamic Republic of Iran, and its clear evidence is the great publicity between Karegar St. and Hafez St.

Obviously, if you see someone over and over, he will be your family member gradually.

2. Indeed, being a family member is another cultural manifestation. Samsung has become an Iranian family member because its televisions and other appliances besides one or a few more other brands are found in every Iranian home. For example, Samsung televisions are even present at dinner time or Nowruz (New Year) and can be considered as one of the family members.

For another instance, knowing that I’m typing this text in an android Samsung cell phone and going to send it via the same phone, may be interesting or even difficult to believe.

3. Mentioning cell phone, I remembered to add that a child or family member, is a family member besides all his evil or goodness, indeed.

Moreover, Samsung phones have been disputed to freeze in Iran, but we have coped with each other and coexisted peacefully. We are really family members and enjoy being together, although we hope that our family member will improve and be more useful.

It’s not unduly to say Samsung has set itself in the prism of the culture of Iranian society.