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Looking into North with hope for ‘United Korea’

Looking into North with hope for ‘United Korea’

Prospects of a Unified Korea: Visit to Odu Mountain Unification Observatory In an effort to attract FDIs (Foreign Direct Investments) into Korea, over 30 foreign students participated in the Friends of Invest Korea’s Program as ambassadors to get a closer glimpse and understanding of the Korean culture and society. For over 5 months, they will […]

Company is a second home in Korean corporate culture

For most Korean companies, their corporate cultures have surely helped them grow and expand globally in a very short time. As foreigners interested or working in Korea, some of the traditional cultural traits common among Korean companies include: For most big companies in Korea the founders have already shaped the corporate culture and laid down […]

‘Well-being’ as buzzword in Korean marketing

How well do you understand Korean consumers? In the little insight below, I will summarize some points to help stakeholders understand the Korean consumers better. They may be very simple, but are indispensable for your success in the very complex and delicate market situation in Korea. Koreans are found to be more interested in health, […]

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