Actor Lee Min Ho receives award for promoting tourism

Actor Lee Min Ho in a press conference.
(bjko@newsis.com)

The Ministry of Culture, Sports, and Tourism has crowned actor and hallyu star, Lee Min Ho, the “Shining Star of Tourism” of 2015.

Starting in 2010, the Ministry of Culture, Sports, and Tourism has teamed up with Korea Tourism every year to present an award to those who best promote tourism in Korea. Other recipients of the award include actors Bae Yong Joon and So Ji Sub, girl group KARA, Olympic medalist Kim Yuna and actress Jun Ji Hyun, according to Soompi.

Lee Min Ho was recently selected to be one of the ambassadors of Korean Tourism for two years, in addition to being selected as the face of the upcoming 2018 Pyeongchang Winter Olympics. The Ministry of Culture, Sports, and Tourism stated, “We’ve selected Lee Min Ho as the sole recipient of the award due to his efforts in public relations and promotional videos. Especially in the face of MERS, Lee Min Ho’s performances and promotional videos have made a huge impact.”

Lee Min Ho’s promotional video which were released in July, features Lee introducing some of the nation’s most popular tourist destinations, including the Cheonggyecheon stream, and a traditional hanok (Korean house) town in central Seoul, using the catchphrase, “Korea, let your story begin.”