Lee Min Ho endorses Ferrero chocolate

Official ad photo shows Lee Min Ho with the Ferrero Rocher chocolate box.

On October 2, Starhaus Entertainment confirmed that Lee Min Ho would serve as a spokesmodel for the Italian chocolatier “Ferrero Rocher”, whose brand grew exponentially through heavy marketing.

“Korean Wave star Lee Min Ho has exceptional talent, as a model, showing the continued interest in the Korean market of Rocher Group,” said Ferrero Rocher executive, Luigi Mirri, in a statement published by TV Report.

His ads for Ferrero Rocher follow his successful international campaigns for the Korean Tourism Organization. His commercials to increase awareness in Korean Tourism have aired in the United States, on CNN, and continues to rack up YouTube views, as a audience of more than 22 million tunes in to see “The Heirs” star.

The hallyu star will appear in upcoming advertisements timed with key holidays including Christmas and Valentine’s Day. It’s also been reported that the first ads will be shown in Korea and Taiwan.

The first ad, titled “Italian Flair”, features key tourist attractions throughout Rome. The popular television and film star appears against the backdrop of monuments and the busy streets of the historic city. As he rides on a scooter and picks up a red rose and a box of Ferrero Rocher’s chocolates for a date we yet have to see.

In addition to his lucrative endorsements, Lee Min Ho will serve as the honorary ambassador the 2018 Winter Olympics, which will be in Pyongyang, South Korea.