10 UX mistakes to avoid on your eCommerce website

They showcase a lot of multi-faceted information in a limited space which makes them tough to follow at a glimpse. However, working on user experience and design thinking aspects can help you trim down content distractions. Many startups and heavyweight businesses across the globe have invested in designing web and mobile applications. Their concepts were great and might have given competitors a run for their money. However, in the long run, they proved unsuccessful and had to shut down their businesses.

Although UX content isn’t necessarily part of product design, it’s an essential part of the user experience. All too often, UX content is added to products as the last step or even as an afterthought. This can result in a disconnect between what users read and what the overall design is telling them to do.

If, despite proofreading, spelling or other mistakes get through to the finished product, the user experience will be suboptimal, and users may be far from favorably impressed. If you don’t fix such errors, users might think that a lack of quality is pervasive throughout the company. Often businesses or UI UX design companies focus too much on functionality, CTAs, subscriptions and more, that they forget about the user experience. An application with too many features and functions within it might make the navigation complex and problematic. The app might look cluttered, may overwhelm and confuse its users. Most app designers and developers hide the call-to-actions and options behind explicit gestures to keep the app screen clean and unique.

common UX design mistakes & how to fix them

Petar leads Shake (DECODE’s sister company) as CEO, delivering the product to a growing number of happy, innovative clients. Day-to-day, he ensures the engineering, design, product, marketing and sales teams all work in harmony. Although an engineer by schooling, his natural talent soon saw him making an impact on the marketing, sales and branding side of things.

Try to avoid symbols that are not immediately recognizable and symbols that users can interpret in various ways. Any application requires a user-friendly interface that provides a streamlined experience to sustain user engagement. However, many applications stumble when it comes to the actual design and are careless with UX. Ignoring size, labeling, and color takes its toll on how usable your site is. The easiest solution to correct this common UI/UX design mistake is to use clear jumps in font size to differentiate the role of each piece of text. Some designers use color in addition, which is also a good idea if you don’t get too carried away.

Every interface on the application should be an utmost three touch-points away. A multi-faceted or complex flow of information will lead your user to switch. So, you should thoroughly check and test every user interface before introducing it in the final product. And you should also follow SEO guidelines to ensure higher page ranks on the SERP. Similarly, if you purely focus on creativity and not functionality – this is the conflict of what you want with your app.

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For example, YouTube uses a simple heading to tell someone their exact location. If you use a tab menu for navigation, highlighting the active tab can also do the job. Regardless of your niche, we recommend starting on the safe side first. Let your users know what notifications you’ll be sending them and, more importantly, how it will benefit them. Indeed, Apple recognizes this and shares that a good CTA button should be at least 44 x 44 pixels.

Responsive design is not a trend within the broader field of web design. It is an established part of owning a successful website in 2019. However, we still encounter sites that do not fully adapt in a proper way that makes the best use out of the available screen real estate. That is why responsive web design is still being mentioned in this list. One of the best ways to decrease your bounce rate and boost conversions is to avoid these six common UX mistakes.

UX Design Mistake #8: Including Too Many Features

UX design mistakes are a normal part of the design process, but that doesn’t make them a fait accompli. Instead of waiting for UX blunders to just happen, anticipate and avoid them before they cause user frustration. To sidestep this design mistake, start with the essential need-to-knows and be mindful about how much content you’re sharing at once. Great UX is when users can get started with a new product intuitively, without too much learning at the outset.

With the help of CTAs, you can attract your visitors towards your business, but the condition is, every action should be clear as unclear actions may cause negative effects. For instance, if you want the customers to sign up, request a quote, make the purchase or make a call, everything should be properly placed by a clear call-to-action. Your CTA is what action you want your visitors to take through your website. As a web designer, this is something you should always be thinking about. By incorporating these elements, your website will look unique, run smoothly and ensure a better user experience which users love and admire. My favorite way to include users in the design process is through interviewing, performing user tests and analyzing online behavioral and heuristic data and analytics.

A different UX design across devices , websites, and mobile apps will only convey half of your brand messaging. One of the top UX mistakes you can make is not taking a holistic approach to user experience. Your customers see every interaction with you as a part of the overall user experience. Even as customers, we consume content and judge a brand based on it. You can publish surveys on your website/mobile app to ask customers about the user interface and what they would like to be improved.

• Instead, focus on ensuring the onboarding experience is as simple and concise as possible.
• Whether you want your visitors to sign up, make a purchase, request a quote, or simply call you and it’s important to let your audience know what you want them to do.
• Not only is this bad for user retention but the perception of your brand as well.
• Looked at the Tumblr example of scroll hijacking, expecting it to be horrendous, but sort of works in its own way.
• A lack of customer service pages indicates these websites aren’t concerned about offering more information about the business and its policies to its target customers.

Often designers and businesses perceive their product or service in a certain way and do not pay much attention to how their users perceive it. Good UX writing delivers an important aspect of any good user experience. The quality of UX writing shapes how UX mistakes to avoid users feel about using a product or service. In this article, to help keep UX writers on the correct path, let’s consider five all-too-common mistakes to avoid. But, before we do, let’s look more broadly at UX writing and its importance in UX design.

PRODUCTS AND SERVICES

If grammar isn’t your thing, run your text by somebody who lives and breathes the stuff. When you’re writing Web content, one of the biggest offenders can be the need to inject search-engine optimization terms. Some of them might not naturally occur where you need to insert them, resulting in awkward syntaxes.

As mentioned earlier, the competition in the online market is relatively high, and users have too many options to choose from. To acquire the most users, one has to build applications better than that of their competitors. Gregor is Co-Founder and CXO of PixoLabo, a multinational web design agency. With over 25 years of experience in web, UX, and information design, Gregor consults for startups in Asia and the US. When he is not working, he enjoys writing, exploring, gardening, and sampling new street food. An effective way to do this is by highlighting your pricing on any product pages and making sure that it is displayed above the fold on all devices, from desktop to mobile.

The ease of use is a big factor in the effectiveness of your product. According to Dribble, 75% of internet users find custom icons attractive and meaningful. It is true to say that icons are a great way to represent https://globalcloudteam.com/ an application or brand. A developer needs to follow these UI/UX Design Guidelines to ensure a unique application. Every application has a different goal, therefore it needs to have a different design than others.

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Although these tips apply to some cases, they would be hot UX mistakes in others. For instance, no one thought of an on-demand car hailing service until Uber did it. Capture customer feedback to improve customer experience & grow conversions. Always try to combine your UX with images, text, content and if required videos. “Understanding your users and empathising with their needs and problems can go a long way…. And it might sound cliché, but your design can make people’s lives better.”

Including Jargon or Ambiguous Writing

As pricing is one of the most influential aspects of a customer’s purchasing decision, making your pricing obvious across your website is essential. Still, you’d be surprised at how many websites fail to display their pricing information above the fold on product pages. A limited number of product images can also hurt your website. For example, if your product has just 1 or 2 photos, but a competitor’s product has 4+ images, then the odds will be against you.

So you might do well to get to know tools and platforms a little better. A good portion of those who purchase goods and services online do so with their phone or other mobile device. You severely diminish UX when you do not offer a mobile version of your site. Potential buyers don’t have the opportunity to touch or see a product before they order it, so showcase your products with high-quality images.

Enabling typography optimizes clarity, user-friendliness and boosts Usability. However, a practical user experience with enhanced Usability is equally significant as it will bring back your users for repeat purchase. Prioritize addressing UX mistakes, and your business and users will reap the benefits. This kind of data overload can quickly confuse users if they don’t have time to wrap their heads around the info you’re giving them and digest it.

But try to communicate your ideas, vision, and products through your design. Another major source of UX pitfalls is a persistence in sticking with an initial idea, even after it becomes clear that it isn’t the best solution. Again personal opinion can often be responsible here, not just among UX designers but also clients that might pounce on an idea and decide they want to run with it. It’s important to know when to let go and go back to the drawing board – and how to convince others that this is necessary.